Evaluation Question 3

Q3. What kind of media institution might distribute your media product and why?

Production & Distribution Company Ident:

 

Production company: Lionhall Productions

Distribution company: LMA Company

LionHall Productions:

Our production company is an independent company which is not backed up by a congolomerate. This company is run on a low budget, which limits our access to high quality and expensive equipment, like cameras, tripods, figrigs, etc. Low budget also restricts the high post-production values as we cannot afford appealing CGI. Our company cannot afford to hire big named stars as we don't have the funding to pay them off so we will have a much smaller crew, in front and behind the camera. Our unknown, local cast leads to the lack of an inherited audience. The hybridity within the genre of the teen film (Rom-Com) will appeal to a wider audience as it attracts fans of both, comedy and romance genres. Our settings will remain local as we cannot afford to travel to other countries or areas due to our lack of money. However, using independent production companies has many advantages. For example, we have more artistic freedom, meaning our original ideas will not be altered by our conglomerate which provides us with financial backing if our film were a mainstream film. Indepedent films also allow uprising actors to gain a little more popularity and represents the talent that goes on even outside the official acting industry.

On our Prezi, we claimed we would use a mainstream company like Lionsgate which is the most commercially successful independent company. However, we concluded that we would make our companies as realistic and accessible as possible so that our film portrayed our low budget. Therefore, we chose to use an independent company due to our lack of fundings. 

LMA Company:

Our distribution company is also an idependent company with no financial backing, meaning we run on a low budget. This restricts our release to a national audience in the UK, rather than international. Merchandising, synergy and cross-media convergence won't be methods of our marketing and advertising as we don't have the money to do so. Instead, we will use the internet to reach out to our target audience as it is the only free method of advertising. Free saturation of online marketing will be used rather than more traditional methods of OOH distribution due to our low budget. We will make a free facebook page and twitter page as a way to reach to our teenage target audience as social networking is merely made up of teenagers and young adults, both of whom would, ideally, watch our film. We will not have a big, red carpet premier for our film with lots of press as our film won't be distributed to that extent as we lack funding. Our low budget distriution company based the main marketing strategies online, through Instagram, Facebook and Twitter profiles.

Our indendent company could be related to independent distribution companies like Revolver which distribute teen films around the UK. Companies like Revolver have no big conglomerate that provide them with financial packing. Therefore, they base their marketing strategies through the internet and through social networking sites which is the ideal way of reaching a teen target audience. 

Fox Searchlight Pictures is the company we claimed we would use on our Prezi which is a mainstream distribution company that has distributed teen films like 'Juno' and '(500) Days Of Summer' which are films that have the same target audience as my teen film opening. However, our film was produced through a low budget which means our film opening failed to present elements of high budget, for example, advanced editing through CGI.